Why SEO is importantSEO Search Engine Optimization for blog
SEO search engine optimization is the most important factor for ranking your blog on google search engine. Google search engine works on 200 hundred most important SEO signals. If you start your own website, then read this blog. Even if I covered on this blog step by step SEO related topics and heading because without knowledge you can’t rank on google.
Do you want to learn everything about SEO search engine optimization for blogs? Before I teach you how SEO works and how to do it, let’s first go over the definition of SEO, and I Write these blog posts to learn SEO skills. To keep your reader interested, you should think about the structure of your content and keep it enjoyable. If people like and understand an article, they will be much more inclined to share it with others — and that will increase your rankings. So, if you want to improve your writing skills and your rankings, start with these tips on how to write an SEO-friendly blog post.
Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.
What is SEO search engine optimization ?
Search engine optimization SEO is the part of google algorithm if you want to rank your website on google so SEO is the most important for ranking your website practice of getting targeted traffic to a website from a search engine’s organic rankings for traffic. Common tasks associated with SEO include creating high-quality content, optimizing content around specific targeted keywords, and link building backlinks.
SEO stands for search engine optimization. SEO is the process of ranking your website on google and your content rank higher on Google.
The difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay money to be in that space. To make it a bit simpler, search engine optimization means without paying ranking on google SEO it’s free but not a easy but taking a piece of online content and optimizing it so search engines like Google search engine show it towards the top of the SERP page means ( search engine result page) when someone searches for something.
Look at it this way. When someone types “brownies” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making brownies, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for brownies. It’s not easy, but that’s what SEO marketing is all about.
Let’s break it down even further: The majority of online searches begin with a search engine like Google. In fact, 85 percent of those searches start on Google.
How SEO Algorithm works
To better understand how you can rank your website content higher on the first page on google , you need to first understand how search engine algorithms work .
The ultimate goal of this article is to help you understand the ins and outs of search so you can optimize your content to rank higher on Google and get more eyeballs on your posts.
SEO Search Algorithm
SEO is all about improving your site’s rankings in the organic (without any payment) section of the search results because it’s most effective and beneficent is for free organic traffic without any investment and paid advertising like PPC and CPC .
The main benefit of ranking for a blog to find specific targeted keywords is that you can get free organic traffic on your website.
Google webmaster tool means google search console scans its index of “hundreds of billions” of web pages in step by step order to find a set of results that will best answer according to your search query.
Search query means returning relevant results according to your query, Google must understand what exactly is the user searching for and what’s his search intent.
Meaning of the words — what exactly do the used words mean in the natural language?
Search intent behind the query — what does the user want by using the particular query — definition, review, purchase, finding a specific website?
The need for the freshness of content — is the query time-sensitive and requires fresh information?
Sometimes it’s very straightforward. If someone uses the search query “apple laptop“, it’s very clear in all the aspects meaning, intent and the need for freshness.
But sometimes, espacially with general queries, it’s hard to understand what exactly the user meant. In these cases, Google shows what it considers to be the best results but offers additional choices that help to specify the search results.
Even though Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on:
Secondly, the search engine has to find what pages are relevant according to the search query. In other words — to find the pages that answer the user’s search query in the best way possible.
It does so by consistently crawling and indexing all the websites on the internet and analyzing their content.
Relevant keywords are the most important role in your search query. If the search query and the phrases that are related to the search query appear on the page, there’s a high chance the page is relevant for the user.
If you search for “chocolate brownies”, you don’t want to see web pages about bike tires.
That’s why Google looks first-and-foremost for pages that are closely-related to your keyword.
Ranking is not easy in Google because Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.
What is quality content
It’s a million-dollar question. Knowing how can write quality content helps you get more traffic, low bounce rates, and higher conversions on your blog. But how do you identify the best quality of your content? The easy answer is: your users. However, this also makes creating the right content very difficult. Because every visitor is different and he finds a different search intent. They have one thing simple, though. Every visitor knows what they want. Meanwhile, you’re still figuring out what your visitor wants to read about.
That’s not how you would expect an article about writing quality content to start, is it? Don’t worry, we’re definitely not done yet! Although the quality of your content is eventually determined by your users, there are a few steps you can take to make sure you end up with well-thought-out, readable, and attractive content. In other words: content that’s eligible to be considered as high-quality by your visitor and search engines. And yes, this will take some time. But it’s time well spent, trust me. Just remember what I said earlier about what you can attain by writing quality content.
How to create quality content
1. Write for your readers, not yourself
If you have any other ecommerce website, and you want research to know about the products or services you offer. If you’re a blogger and you write a blog post with deep knowledge, and you want readers to get to know you and the related topics that interest you. However, it is also important to take into consideration what your users actually want to search and read about. What interests do they have? What events or news do they follow, that you can relate to your business? And what ‘problems’ are they trying to fix that have led them to your site?
The first step in creating high-quality content is to make sure that it contains the information your audience is looking for. To find out what information your users are looking for, you have to conduct proper keyword research because keyword research is most important for SEO means search engine optimization because users search queries with the help for keywords. This will help you determine what subjects to write about and what words your audience uses. Keyword research also helps your rankings, as more visitors and lower bounce rates tell Google that your page is a good result to show in their SERP search engine result page.
2. Make your content readable and engaging
If you want to get your message across and make sure that people read your entire blog post or page, make your content easy to read for the audience. What does this mean? It means thinking about the structure of your text and the words you use because users can easily understand your content according to search queries. Too much text without any headings or paragraphs tends to scare people off, so make sure you use them. They give your readers some air while reading. Additionally, try to limit the use of difficult words and be cautious of the length of your sentences. These can make your content harder to understand, which in turn will slow down your reader. And lastly, it’s good to use variation in your text to make it engaging. Use synonyms, and alternate longer sentences with shorter ones.
Another important thing to focus on: Have fun while writing! And be personal in your writing. This helps you write quality content that’s different from your competitor’s. It’s most important for blogging not the same content and copy paste , and it helps users get to know you and your brand. Want to know more? In this article, we dive deeper into these tips for writing readable blog posts.
3. Think about search intent and your goal
You understand user search intent and your goal its most important for your write quality content. Let’s start with the basics. What does search intent mean? Search intent is the reason why someone conducts a specific search. It’s the term used to describe their purpose. For example, do they have a question they need answered? Or do they want to buy something online? Someone’s search intent makes a difference in how they consider the quality of your content. If it fits their needs at that moment, then they will stay on your page longer. But if they need an answer to a question and the page they land on only tries to sell them products, they’ll be gone before you know it.
It’s important to take search intent into consideration while you’re creating the content for a specific page. That’s why I would advise you to match your goals to the different search intents users might have. Is one of your goals to get more subscriptions to your newsletter? Then you should add that subscription button to pages where users with an informational intent land and visit multiple times on your blog. It is very helpful for increasing your blog traffic without any effort and users are always updated to your blog.
First you find out: Does a visitor have a transactional intent, let’s suppose (meaning: they want to buy something)? Make sure they land on the right blog page. If someone searches for the term “Product x”, you don’t want them to land on a blog post discussing a topic related to that product. Ideally, you want them to land on a page dedicated to “Product x”. However, a category page when you have multiple variations of “Product x” works too.so observation is most important for growing your sales or leads.
Of course, experience tells us it’s not always that black and white. Still, it’s good to consider the search intent your users might have. It will help you determine the focus of your content and what call-to-actions you want to add to a specific page or blog post. A great way to get started is by adopting a content design mindset. This mindset helps you produce user-centered content based on real needs. Also, for some input, I would recommend having a look at the search results to create great content.
4. Be trustworthy
When people land on your page, it’s also important to build trust Especially when they’re not familiar with your site yet. You have to show your audience that you’re trustworthy. How? First, by writing in clear and user-friendly & easy to read content . Second, try to stay away from stock photos, as genuine optimized photos create more trust and give your site a personal feel. The same is true for your ‘About us’ page. Try to use actual photos of your team.
Third, add ratings to Google, testimonials to the right pages, and set up HTTPS. This will help your users and Google to understand that your site belongs to an actual business or person, which allows them to happily and safely browse your site. Do you own an ecommerce site? Then have a look at these 7 ways to increase sales by creating trust.
5. Keep your content up to date
Another key element of writing quality content is making sure it’s up to date and relevant because it’s important. This means you have to update your content from time to time to make sure people are able to find the right information not a fake because next time users are not come to your site. But why is this so important? Because it shows your users that you’re on top of recent developments and can always provide them with accurate information. In other words: it builds trust and keeps your audience coming back to your site. Keeping your website and blog posts up to date is also important for SEO, as this shows Google that your site is ‘alive’ and relevant. So, make sure you schedule in a time to update your content consistently and share on multiple social media platforms because social media is helping for your content’s high reach and increase your traffic. So think about it.
Bonus: Invest time in site structure
The five steps we’ve discussed so far will help you write content that is easy to read and user-centered. Next, I would like to highlight an extra step that is equally important: working on your site structure. This is important because it will help users and search engines find your quality content.
Site structure refers to the way you organize your site’s content. It is a vital part of any solid SEO strategy. When you structure your site well, search engines will be able to index your URLs better. It helps Google determine the importance of your individual pages and which pages are related to each other. Additionally, a good site structure will allow users to find their way around your site more easily. It will help them find your quality content in the search results and on your website. That’s why there’s quite a lot to gain from perfecting your site structure. Read more on how to work on your site structure and the importance of doing so.
A quick recap on quality content
Although well structured and readable content might not instantly take you to the top position in Google, it will definitely have a positive effect on your SEO in the long run. So, before you start publishing post after post (or page after page), it’s worth it to consider a few steps.
Make sure to write for your readers, make your content readable, match search intent with your goals, be trustworthy, keep your content up to date and work on your site structure. The end result: attractive content that your readers will appreciate. This will have a positive effect on your number of visitors, bounce rates and conversions. If you want to find out if there are still areas of content SEO you can improve, you can take this short test. Or take a look at our guide to SEO copywriting for more tips and tricks!
Usability of pages
First Most important for your blog desktop and mobile friendly. Now that Google covered the relevance and quality of content, they have to make sure the website has good usability and user-friendliness.
This includes technical aspects such as:
- Page responsiveness
- Correct appearance in all the browsers
- Page speed
- Security of the website
Its most important factors but they are certainly taken into account when other factors (like relevance and quality) are equal.
Find out your specific keyword for ranking on google first page SERP search engine result page and keywords that you want to rank for is easy. Just paste a topic into a keyword research tool like SEMrush keyword research tool, then look for relevant keyword ideas with high search volume and low difficulty keywords.
That said, what many people fail to consider is whether their page aligns with their chosen keyword’s search intent.
To demonstrate search intent, let’s look at an example.
Here are the current Google search results for the query “make money online ebook”:
Compare those with the results for the query “make money ebook”:
Despite the similarity between the two keywords, Google shows two completely different sets of search results. For “make money online ebooks,” they show pages listing lots of recipes. for “make money ebooks,” they show product listings and ecommerce category pages.
Google is interpreting the motive behind the query and showing results the user wants to see.
This is search intent in action.
How do you optimize for this?
Look at the top-ranking pages and ask yourself questions to identify the “3 C’s of search intent.”
Content type: Are most of the results blog posts, product pages, category pages, landing pages, or something else?
Content format: Is Google mainly ranking how-to guides, list-style articles, tutorials, comparisons, opinion pieces, or something entirely different? (Note. This one applies mainly to informational topics.)
Content angle: Is there a common theme or unique selling point across the top-ranking pages? If so, this gives you some insight into what might be important to searchers.
Beyond this, you can also check for the presence (or not) of SERP search engine result page features to infer intent.
For example, if there’s a featured snippet in the results, then this may indicate that the searcher is looking for information.
- TABLE OF CONTENT
- GOOGLE RATING
Its all featured snippet and best for seo and must be used in your website for good ranking
If you find a high search volume & low difficulty keyword for your blog so you can try one of the best SEMrush SEO tools it’s amazing for my audience.
Why SEO is important
SEO is the most important factor for ranking your website on Google. Well, SEO stands for ‘Search Engine Optimization’, seo is the process of getting free organic traffic, Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business. Website visibility is commonly measured by the placement or ranking of the site on search engine results pages (SERPs). And companies always vie for the first page, where they are most likely to garner the most attention. Using Google as an example, SERPs often feature ads at the top of the page. These are positions that businesses are willing to pay for to ensure placement on that first page. Following ads are the regular search listings, which marketers and search engines refer to as organic search results. The SEO process aims to increase a business’s organic search results, driving organic search traffic to the site. This enables data marketers to distinguish between traffic that comes to a website from other channels — such as paid search, social media, referrals and direct — and the organic search traffic. Organic search traffic is usually higher-quality traffic because users are actively searching for a specific topic, product or service for which a site might rank. If a user finds that site through the search engine, it can lead to better brand engagement.While there is a way to maximize results, it is almost impossible to fully manipulate search algorithms. Businesses often look to the shortest path toward ideal results with the least amount of effort, but SEO requires a lot of action and time. There is no SEO strategy where something can be changed today with the expectation of clear results tomorrow. SEO is a long-term project, with daily action and constant activity. Search engines use bots to crawl all website pages, downloading and storing that information into a collection known as an index. This index is like a library and when someone searches for something in it, the search engine acts as the librarian. The search engine pulls and displays relevant information from the search query and shows users content related to what they were looking for. Search engine algorithms analyze web pages in the index to determine the order those pages should be displayed on the SERP.
- Good SEO involves many different activities, such as:
- Identifying relevant keyword with high search volume & low difficulty
- Creating high-quality, useful content and use optimizing images, optimizing videos it for search engines and for users
- Including relevant backlinks from high-quality sites
- Analyze the results
Organic search vs paid search statistics
From the outset, it’s important that you understand the differences between the organic, natural search synonymous with SEO and paid search. There are five key differences:
The first difference is that paid search results appear at the top of search engine results pages, and organic results appear beneath them. Because google gives first priority for paid ads.
Another key difference between paid and organic search is time. With paid search, you get near instant results, sometimes in minutes; whereas, with organic search, results take more time — often weeks, months, and even years. So you have to play the medium to long-term game with organic search because your content is expanded over time for ranking on google according to SEO so it’s a long term process but SEO is fully free.
When it comes to paying, well, as the name suggests, with paid search traffic is paid. You pay-per-click (PPC) on a cost-per-click (CPC) basis. What that means is, you pay a fee every time a user clicks on your ad. So instead of relying on organic traffic to your website, you buy traffic for your page by paying Google to show your ad when your visitor does a search for your keyword. For organic search, traffic is free, although it does require an investment of both resources and time.
ROI returns of investment
ROI stands for return on investment In terms of the return on investment or ROI, it’s actually much easier to measure with paid search. That’s partly because Google provides more keyword data that you can capture in Google Analytics. However, with paid search, ROI can stagnate or decline over time. With organic search, ROI is a little bit harder to measure, but it often improves over time. Over the long term, organic search can offer a very good return on investment.
Share of traffic
When it comes to the share of traffic, roughly 10% to 20% of searchers click on paid results, and 80% to 90% of searchers click on SEO results. So organic is a very powerfull share of clicks are actually on the organic results.
Similarities between paid and organic search
Most specific Similarities mentioned on this blog because i identify some most important lines between paid and organic search results.
Keyword research is the same for both paid and organic search because google algorithm only understands specific and relevant keywords for searching queries. You use a search engine for both paid and organic search, and both require a user to enter a keyword. So you need to do keyword research for organic search and paid search.
Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, with the find keyword you can easily rank on google often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target and show your blog on the SERP search engine result page , the popularity of these queries, their ranking difficulty, and more. Learning how to find keywords for blogs is a fundamental SEO task that involves identifying popular words and phrases people enter into search engines. When you know what people search for, you can focus content around according to your focus keyword. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts. Keyword research isn’t just about verifying how many searches a particular keyword research does, it’s also about exploring the many multiple ways that people use language to research an idea or topic. As such, researching popular keywords isn’t just a big part of search engine optimization, it’s also a major element of content marketing as a whole.
Landing page is created for the purpose of online business for landing your traffic. Both types of search require you to create landing pages. For SEO, the landing page needs to be connected to your website. For paid search, it can be the exact same landing page you use for organic, or it can be a completely separate stand-alone page that sits off your website.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Traffic is the most important for growing your both paid and organic search. Generating traffic is a major goal of both paid and organic search. Most importantly, both paid and organic search traffic includes user intent. That is, someone is asking Google a question or searching for information. they are in an active mindset and as a result they are more likely to take action once they find this information.
The three pillars of SEO
As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. While SEO changes frequently in small ways, its key principles do not. We can break SEO into three core components or pillars that you need to be familiar with — and action regularly:
SEO techniques for website
Technical SEO Optimization is the process of properly using activities on your site that are designed to improve SEO but are not related to content. It often happens behind the SERP ( search engine result page ) and I mention some important points on this blog post for your overview knowledge.
- Google search console submit your URL
- Google analytics tracking code placement on your site
- Make Sure Your Website is Mobile-Friendly
- Create and Optimize Your XML Sitemap
- Speed Up Your Website
- Fix Your Site Errors by Performing Weekly Technical SEO Site Audits
- Optimize Internal Links
- Include Your Main Keywords in Image Alt Text
- Use Canonical URLs to Avoid Duplicate Content Issues
- Install an SSL Certificate for Your Website
- Check and Fix Crawl Errors in Google Search Console
- Find and Fix Broken Links on Your Site Bonus Tips & Resources
On-page SEO search engine optimization (SEO) because it helps Google and easily understand on-page seo on your website. The better Google understands your content, the higher you’ll rank in search, which means more organic traffic, conversions, and revenue. Even better, on-page SEO improves ranking and user experience if you do it right.
On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience. In this step-by-step on-page SEO guide, I’ll explain the most important page-specific optimization best practices you should implement, and why they’re critical to your overall SEO strategy
This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.
Elements of on-page SEO include:
- Title tags
- Internal links
- HTML code
- URL optimization
- On-page content
- User experience (UX)
- Headlines and headers
- Meta description
- Title tags
- Structured date
Off-page SEO is one of the essential parts of a successful SEO strategy. We’ll share what it is, how it works, and how to use it to increase your site’s visibility. Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. In the past, many used “off-page SEO” and “ link building” interchangeably, but in reality, there are many off-page SEO tactics you can use, including:
These tactics help both search engines and users better understand your website and increase your site’s authority, trust, and relevance.
Think of it like this:
- Your website = on-page SEO
2. Another site or platform = off-page SEO
On-page SEO covers the tactics you use on your site that help search engines understand your content better and rank. These all fall under on-page SEO, creating content, optimizing title tags, image optimization, and more.
Off-page SEO includes activities from or “behind the scenes” of your website.
Technical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more
- Let’s take a look at 13 different off-page tactics you can use to grow authority and organic search traffic:
- Link Building
- Brand Building
- Content Marketing
- Local SEO (GMB and Citations)
- Social Media
- Influencer Marketing
- Guest Posting
- Content Syndication
How do search engines actually work?
Search engines are used by people when they have a query and are searching on the internet for the SERP search engine result page. Because Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword.
There are three steps to how search engines work:
- crawling, which is the discovery stage.
- indexing, which is the filing stage.
- ranking, which is the retrieval stage.
The first step is crawling. Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’ or ‘robots’. Their purpose is to discover new web pages that exist, and also to periodically check the content on pages they’ve previously visited to see whether they’ve changed or been updated.
Search engines crawl web pages by following links they’ve already discovered. So if you have a blog post and it’s linked from your homepage, when a search engine crawls your homepage, it will then look for another link to follow and may follow the link to your new blog post.
Before Google can even consider ranking your content, it first needs to know that it exists.
Google uses several ways to discover new content on the web, but the primary method is crawling. To put it simply, crawling is where Google follows links on the pages they already know about to those they haven’t seen before.
To do this, they use a computer program called a spider.
Let’s say that your homepage has a backlink from a website that’s already in Google’s index.
Next time they crawl that site, they’ll follow that link to discover your website’s homepage and likely add it to their index.
From there, they’ll crawl the links on your homepage to find other pages on your site.
That said, some things can block Google’s crawlers:
Poor internal linking
Google relies on internal links to crawl all the pages on your site. Pages without internal links often won’t get crawled.
Nofollowed internal links
Internal links with nofollow tags won’t get crawled by Google.
You can exclude pages from Google’s index using a noindex meta tag or HTTP header. If other pages on your site only have internal links from noindexed pages, there’s a chance that Google won’t find them.
Blocks in robots.txt
Robots.txt is a text file that tells Google where it can and can’t go on your website. If pages are blocked here, it won’t crawl them.
The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index. This index is used at the final ranking stage. When a web page or piece of content is indexed, it is filed and stored in a database where it can later be retrieved. Most web pages that offer unique and valuable content are placed into the index. A web page might not be placed in the index if:
- Its content is considered duplicate
- Its content is considered low value or spammy
- It couldn’t be crawled
- The page or domain lacked inbound links
The third step is really the most important step, and that is ranking. Ranking can only happen after the crawling and indexing steps are complete. So once a search engine has crawled and indexed your site, your site can be ranked.
There are more than 200 Google ranking signals that search engines use to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. Some examples of signals that search engines use to rank web pages are:
Keyword presence in title tag
the keyword or a synonym was mentioned on the page and within the title tag.
A title tag is an HTML element that specifies the title of a web page. A page’s title tag is displayed as part of the search snippet in a search engine results page (SERP). It appears as the clickable headline for the search result and is important for user experience, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
Need help writing perfect title tags for your website? Use our free Title Tag Preview Tool by entering your title tag text below to see how it’s likely to appear in Google’s search results.
Loading speed of web page
the web page loads quickly and is mobile-friendly
Pagespeed is how fast your page loads. It’s a ranking factor on desktop and mobile.
Why? Once again, Google wants to keep its users satisfied. If their users are clicking on search results that take too long to load, that leads to dissatisfaction.
To check the speed of your web pages, use Google’s Pagespeed Insights tool.
Alternatively, use the SEMrush tool to check for slow-loading pages across your site.
Just head to the “Performance” report and look for the “Slow page” warning.
Google’s ranking algorithm is based on something called PageRank.
In simple terms, this interprets backlinks as votes. Generally speaking, pages with more votes tend to rank higher.
How do we know? Last year, we studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.
Long story short, backlinks matter if you want to rank for anything worthwhile.
The problem is that links can be challenging to build, especially to certain types of content like product pages.
There are tons of link building tactics but if you’re new to the game, aim to build links to your best informational content (e.g., a blog post or a free tool).
Here’s one way to do that:
Search for your target keyword on Google. Look for pages that aren’t as good as yours. Paste the URL of that page into our free backlink checker to see its top 100 links.
Consider reaching out to these people, explaining why your content is better, and ask if they’d swap out the link for yours.
This tactic is commonly known as the Skyscraper Technique.
Learn more about this technique, and other backlink building tactics, in the articles and videos below.
Backlink Analytics on Semrush uses Authority Score to measure the impact of a web page or domain’s links. Authority Score is our compound domain score that grades the overall quality of a website or a webpage. The higher the score, the more assumed weight a domain’s or webpage’s backlinks could have.
The calculation can be described in two steps:
Our initial machine learning algorithm uses organic search data, website traffic data, and backlink data to find the most popular and trustworthy domains on the Internet.
A second algorithm (similar to Google’s PageRank) watches how a website gains links to increase or decrease its authority. The metrics in this calculation include:
- Referring domains (quantity and quality)
- Follow vs. nofollow links pointing to the site (inbound links)
- Follow vs. nofollow links leaving the site (outbound links)
- The number of outbound links from each referring domain
- Total backlinks
- Referring IPs
- Referring subnets
All domain authority scores calculated are relative to the scores of the domains within the same range of authority score. Simply put, this means any improvements by close competitors can lower your score even if nothing on your site changes.
We update Authority Scores for all domains once a month (at the beginning of each month). You can find more explanation on how to use Authority Score for SEO and increase your Authority Score on our blog.
You can also find Authority Score in the Bulk Backlinks Analysis when you expand the Authority Score drop-down. The dropdown will show you the Authority Score data and the number of backlinks, referring domains, monthly visits, and keywords.
Generally speaking, the higher the Authority Score of a domain, the more trusted it is. It is based on a scale of 1 to 100 so the closer the Authority Score is to 100 the better.
As the score increases, the impact of a link will increase. However, the impact of a link also strongly depends on your website’s niche. Authority Score is used more for domain comparison, and not for determining good/bad on an absolute scale.
For example, use these scores in the Backlinks Report or Bulk Backlink Analysis to compare the trust levels of multiple websites. By comparing these scores you can evaluate which domain’s link profile is strongest and will send the most link weight when linking to other sites.
- The Basics of WordPress SEO
Basic wordpress SEO is the most important for starting your own website but i covered some points on this blog because wordpress is a very lengthy topic. SEO can get technical, but it doesn’t have to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic.
You don’t have to be a tech genius to use the techniques below. If you’re already using WordPress, then you’ve got what it takes!
Let’s get started optimizing your website. These all point to helpful for your blog and according to your website SEO ranking.
Basics of WordPress SEO:
- Check WordPress visibility settings
- WWW Vs. non WWW
Ways To Boost WordPress site SEO
- Add your WordPress Website to the Search console
- Implement WordPress Sitemap
- WordPress Permalink (Search friendly URL’s)
- Implement Breadcrumbs navigation
- Optimize blog post and pages for target Keyword:
- Perform Keyword research for your WordPress Website
- Use Focus Keyword
- Regularly clean broken links
- Improve Internal Linking in WordPress
- Use Structured data markup
- Use SSL and HTTP
- Prevent duplicate content penalty
- Replytocom and URL Parameters
- Search intent optimization with SEO Title and Meta Description
- Image Alt text and Image Sitemap
- Optimize WordPress Loading Speed
Check your site’s visibility settings
WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public. This option is a purpose of not showing your website on google search engine without your instruction.
However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines.
If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked.
Simply log in to the admin area of your WordPress site and visit the > Settings > Reading page >
You need to scroll down to the > Search Engine Visibility section and make sure that the box next to >Discourage search engines from indexing this site’ is unchecked.
Don’t forget to click on the ‘Save Changes’ button to store your changes.
- Using SEO friendly URL structure in WordPress
SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.
Some examples of SEO friendly URLs are:
Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
So what does a non-SEO friendly URL look like?
Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.
Using SEO friendly permalink structure improves your chances of getting better positions in search results.
Here is how you can check and update your WordPress site’s permalink structure.
You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.
For more detailed instructions take a look at our guide on what is a SEO friendly URL structure in WordPress.
Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.
By changing your permalink structure on an established site, you will lose all of your social media share counts and run the risk of losing your existing SEO ranking.
If you must change your permalink structure, then hire a professional, so they can set up proper redirects. You’ll still lose your social share counts on the pages.
- WWW vs non-WWW in URLs
Another important WordPress SEO question asked by many users is, to use WWW (https://domain.com) or non-WWW (https://www.domain.com) at the time of WordPress installation.
Search engine treats WWW and non-WWW as two different websites, so you need to pick one and stick to it. This could be configured at the time of setting up WordPress, by going to > Settings > General > change your URL address ( wordpress address) and ( site address ) > save changes done and your URL address is automatically changed.
there is no SEO benefit of choosing either of them. However, I recommend using the non-www version, as the shorter version of URLs is better for sharing on social media or elsewhere..
WordPress SEO plugin:
There are many WordPress SEO plugins out there for various purposes. For example:
- Overall SEO: Yoast SEO, RankMath, All in one SEO
- Internal link SEO: Linkwhisper
I’m a huge fan of the RankMath SEO plugin that constantly adds new SEO features and is free and reliable. Be it a usual content-based website or an e-commerce based website,RankMath SEO helps you in optimizing your website for SEO.
- The Best WordPress SEO Plugin
Best wordpress SEO plugin is One of the best parts about WordPress according to my experience is that there’s a plugin for everything, and SEO is no exception. There are thousands of WordPress SEO plugins which makes it available for beginners to choose the best WordPress SEO plugin for ranking your wordpress website. Most bloggers use two famous SEO plugins, RankMath or Yoast. Both plugins are popular for blogging as a beginner.
Instead of installing separate plugins for individual SEO tasks, we will help you choose the best WordPress SEO plugin that does it all, and it’s 100% free.
When it comes to choosing the best WordPress SEO plugin, you will most likely narrow your choices down to the two most popular solutions.
The best WordPress SEO plugins make it easier to optimize traffic to your website.
WordPress is a (CMS) Content Management System that has always been very SEO-friendly out of the box, with a range of features that were both simple and innovative since the start.
WordPress comes with an easy-to-use URL rewrite system that has never bothered with session IDs in URLs like a lot of community-driven software that was developed around the same time. With a single click you have the option to move from dynamic URLs to simple URLs using dates, numbers, and/or simply letters. The result is a simple and clean set of URLs that have always been easy for search engines to crawl.
The best result is that today WordPress is the ( CMS ) content management system of choice and can make for a great website that is fully SEO search engine optimization friendly.
However, despite the great foundations, there are always different ways in that the SEO of a WordPress website can be improved. This may only involve small changes or tweaks, but enough applied could provide a cumulative advantage that is the difference between a successful website and a very successful website.
In this blog we’ve mentioned the best free WordPress SEO plugins, looking at the top features of each, including customization options, meta data and schema functionality,
I am sharing my experience. RankMath is one of the best SEO plugins because RankManth is providing free schema markup for lifetime. I am already used to this website and Yoast does not provide free schema markup so I recommend my audience only to the RankMath plugin.
- All in One SEO
- Yoast SEO
- Rank Math
- Premium SEO Pack
- WP Meta SEO
- W3 Total Cache
- SEO 2021 by SQUIRRLY
- Schema — All in One Schema Rich Snippets
- SEMrush Writing Assistant
- Add XML sitemaps in WordPress
Are you wondering what is an XML sitemap, and how to add it to your WordPress website?
An XML sitemap helps search engines easily navigate through your website content. It gives them a list of all your content in a machine-readable format.
In this article, we will explain what is an XML sitemap, and how to easily create a sitemap in WordPress.
What is an XML Sitemap?
This XML sitemap is a folder that step by step all your website content in a XML sitemap format, so SEO search engines like Google can easily find out and index your content and show your content on ( SERP ) search engine result page according to user search queries .
While some websites still have HTML sitemaps today, the overall usage of sitemaps have evolved.
Today sitemaps are published in an XML format instead of HTML, and their target audience is search engines and not people.
Basically, an XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website.
It also tells search engines which links on your website are more important than others, and how frequently you update your website.
if XML sitemaps will not boost your search engine rankings, they allow search engines to better crawl your website. This means they can find much more content and start showing it in search results thus resulting in more search traffic, and improved your website SEO rankings.
Why You Need an XML Sitemap?
An XMLSitemaps are most important and effective from a search engine optimization (SEO) point of view.
Simply adding a sitemap does not affect search rankings. However, if there is a page on your site that is not indexed, then sitemap provides you a way to let search engines know about that page.
An Sitemaps are most amazing and useful for when you first start a blog or create a new website because most new websites don’t have any backlinks. This makes it harder for search engines to discover all of their content.
This is why search engines like Google and Bing allow new website owners to submit a sitemap in their google search console webmaster tools. This allows their search engine bots to easily find out and index your content on google search and show your content on search engine page results.
Sitemaps are equally as important for established popular websites as well. They allow you to highlight which part of your websites are more important, which parts are more frequently updated, etc, so search engines can visit and index your content accordingly.
That being said, let’s take a look at how to create XML sitemap in WordPress. If you’d prefer written instructions, just keep reading.
Sitemap in WordPress?
There are several ways to create an XML sitemap in WordPress. We will show you three popular methods to create an XML sitemap in WordPress, and you can choose one that works best for you.
- How to create an XML sitemap in WordPress without a plugin
- Creating an XML sitemap in WordPress using All in One SEO
- Creating an XML sitemap in WordPress using RankMath
- Creating an XML sitemap in WordPress using Yoast SEO
- Submit your XML sitemap to search engines
- How to utilize XML sitemaps to grow your website