Semrush is the most popular marketing toolkit for digital marketing professionals.

The click on main menu SEMrush marketing toolkit includes

SEO
PPC
Social Media
Content Marketing
Marketing Research
Semrush marketing toolkit is used by more than 6 million people around the world.

The reason for its popularity is its massive database of keywords, domains, backlinks, and popular features like domain analysis, keyword research tool, and backlink analysis.

Looking for link building opportunities in your competitor’s backlinks is a time-tested SEO process. If you don’t know what kinds of links you can build to your website, one of the best places to start looking is in your competitor’s backlink profile. The Backlinks report has helpful sorting, filtering, and exporting functions to make this process easy. With Semrush’s Keyword Research tools you can comb through our extensive keyword database and find the perfect target keywords that your website should go after. Here’s the list of tools you can use on Semrush to meet all of your keyword research needs:

If you’ve been a frequent reader of my blog, then by now you’d probably know how much I love using Semrush. It’s my go-to software for keyword research, competitor analysis, on-page analysis, technical SEO fixes, and more recently, even social media benchmarking and scheduling. Because Semrush provides more actionable insights and data than any other SEO tool on the market.

Having used it extensively at my agency for clients from different industries, Semrush is truly the Swiss army knife of keyword research and competition analysis.
Before we jump into the nuts and bolts of Semrush, here’s a bit of history on how it all began for Semrush.

Semrush was founded in 2008 by a small group of SEO and IT specialists who wanted to create the ultimate online marketing tool. A tool that could provide relevant and accurate keyword research and competitor analysis data to make the marketplace a level playing field for businesses of all sizes.

Over a decade later, the team achieved precisely that with Semrush and the company now has over 1,000 employees with 8 offices around the world.

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