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- Schedule Backups
Many WordPress experts say that backups are indeed the most important ongoing task on your website. Regular backups can save you from headaches in case your site gets hacked, or if an update breaks something on your site and you don’t have the time to fix it.
Depending on how often you publish new content on your website, you might need to perform a backup on a daily or weekly basis. E-commerce websites, in particular, will need a daily backup to retain all the order and customer information. Informational sites can perform a backup on a weekly or monthly basis, depending on posting frequency.
Automating this task is possible through free plugins such as Updraft Plus and BackWPUp, though you need to ensure that your backup files are stored within a third-party storage location such as Dropbox rather than your actual site so you can access them if your site gets hacked.
- Update the WordPress core, Themes, and Plugins
Using the latest version of WordPress can help you get rid of old, publicly known security risks on your site. As the most popular content management system (CMS) across the web, WordPress has also been a favourite target for hackers. To reverse this effect, its developers are releasing new versions — complete with point releases and security updates — of WordPress every six months or so.
Managed WordPress hosting service vendors will handle these core updates for you, but if you’re not using this type of service, you should update your WordPress install yourself. You can also enable WordPress auto-updates for security releases.
It is also wise to update themes and plugins as soon as new versions are available. Hackers can take advantage of old plugin code to break into your site, and updating your themes can keep your site smooth to navigate and secured.
If your website experiences any issues with new versions of plugins, you can use the Rollback Plugin to revert to older versions. If you’re unsure whether a new theme update can break the custom styling on your site, make sure to read the change log first to make sure that it’s not an essential security update.
- Uninstall Outdated Themes and Plugins
Updating your themes and plugins is one thing, but removing outdated and unused themes and plugins is another. Obviously, using themes and plugins long abandoned by its developers can bring potential security risks to your site. To see when a plugin was last updated, go to the plugins section of your WordPress dashboard and click “View Details” under the plugin. If they haven’t been updated in a few years, it’s better to remove them and just look for an alternative that’s updated more frequently.
- Perform a Security Scan
Performing a weekly scan is a must, no matter what type of website you have. Not all hackers can be seen in plain sight. In fact, most of them would rather wreak havoc in your site furtively, leaving your site useless afterwards. Whilst you might interpret those glitches as a simple technical problem, it could be the hackers working silently to gain access to all the important files on your site.
Installing security plugins with scanning functionality such as WordFence and All In One Security can help you detect malicious modifications or additions to files and coding in your website quickly and easily. WordFence and All In One Security will let its users spot and decide if changes added to your website are malicious or not.
- Optimize Your Database
Unnecessary data can accumulate in the database over the course of time. From spam comments to post revisions, various information can slow down your website if not removed from your database regularly. Fortunately, installing plugins such as WP-Optimize can optimize and speed up your website easily and hassle-free. Just install the plugin, and then click on the new WordPress dashboard option “WP-Optimize” at the bottom to start the process.
- Check for Broken Links
404 errors are not good both for SEO and user experience, so make it a practice to verify all the links within your website at least once a month. It is advisable, however, to use an external tool instead of a plugin because these plugins are resource-intensive and can cause your website to slow down.
You can integrate your WordPress website with Google Search Console to be notified about the errors it has encountered whilst crawling your website. Dead Link Checker is also an effective tool which scans your site for any broken links. Once the scan is complete, you can fix any errors by redirecting them to the correct page.
- Comment Moderation
There are three aspects of comment moderation: approving pending comments, responding to comments and marking comments as spam. Responding to comments should be done out of respect to your website’s visitors. Answering to their comments also prompts them to return to your website. And if you respond with links from your other blog posts, that’s a great way to increase your engagement and time on site.
It is also important to remove spam on your site’s comment section to keep the discussion on topic and to avoid leaving a bad impression on your visitors. If you don’t have the time to moderate comments on your site, then it’s better to disable this area to keep your site safe from spam.
- Check Your Traffic Analytics
Your website’s analytics will tell you the overall trends that are going on within your website. If you’re running an e-commerce website, analytics can help you determine if your goals are being met, and identify which area of your campaign needs more improvement. For instance, strange drops in traffic or other unusual trends in the analytics can be indicators that something is not going well on your website. Likewise, positive trends can reveal which part of your website is gaining more traction from your customers, enabling you to replicate its structure to another part of your website.
- Review Functionality
A good user experience largely depends on your website’s functionality, so it is very important to check and maintain it regularly. Reviewing the following functionality can go a long way to keep your audience interested and engaged on your website:
· Test Browser & Device Compatibility- Make sure that your website is working properly across different browsers and devices. You can use browserstack.com to test browser and device compatibility.
· Test Your Forms- Form plugins usually update on a regular basis, so it is important to make sure that each version is functioning after every update. This is important especially if it’s the only way your target audience can contact you.
· Check Navigation- Make sure that each link directs to the correct page and that navigation is working properly to ensure that your audience can browse your website with no fuss.
- On-Page SEO
Keeping your on-page SEO optimised is critical to ranking within Google and other search engines. Because SEO is an ever-changing plane, you should check your on-page SEO from time to time to see if it is still up to date with the general guidelines set by the search engines.
WordPress is built to be as SEO friendly as possible so there is no excuse to skip this process. Take the following points into consideration to increase the chance of ranking high in SERPs.
· Only wrap your main title in a H1 tag (any headings or subheadings should use H2, H3, etc).
· If possible use your keyword in the URL but ensure that your URL is human-friendly.
· If your content has a specific topic, ensure that the keyword is used at least once in the first 75–100 words.
· Include a meta description for every page and post.
· Add outbound and inbound links to useful sources or references.
· Ensure that you’re using optimised images such as file size and alt text.
These are just a few tips to help you get your website up and running smoothly all year-round. Though these tasks may seem tedious, keeping your WordPress website optimised can help you gain more traffic and ultimately, more sales to your business.
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